WIN EURASIA 2025: Charting the Future of Industrial Transformation

Business & Economy
10/01/2025

The Heart of Industrial Innovation: WIN EURASIA’s Legacy

For over 30 years, WIN EURASIA has been the cornerstone of industrial progress in the Eurasian region. Known for fostering innovation and facilitating billions of dollars in business annually, the trade fair has become an unmissable event for manufacturers, innovators, and decision-makers. As it prepares for its 31st edition from May 28–31, 2025, at the Istanbul Expo Center (IFM), the event adopts the compelling theme “Driven by Automation”, setting a transformative tone for the industry.

Automation at the Forefront

WIN EURASIA 2025 promises to redefine the trajectory of automation by integrating groundbreaking technologies, cultural shifts in manufacturing, and next-generation machinery. Over seven halls spanning 65,000 m², the event will host hundreds of exhibitors showcasing innovations across industries, including:

Electrical, Electronic, and Energy Automation
Industrial and Factory Automation
Robotic Welding and Digital Factory Technologies
Cloud Computing and Artificial Intelligence
Building Automation and e-Mobility

This year’s additions, including telecommunications and artificial general intelligence, reflect the trade fair’s commitment to aligning with future industrial demands.

Automation: A Global Imperative

At the event’s relaunch, Adnan Dalgakıran, Chairman of the Board of MAKFED, highlighted the critical importance of automation in today’s global economy. “The world is leveraging automation and economies of scale in unprecedented ways,” he stated. “WIN EURASIA exemplifies the strategic foresight needed to remain competitive in a rapidly evolving industrial landscape.”

Dalgakıran emphasized that the 21st century is the era of collaboration. Companies that fail to embrace strategic partnerships will struggle, he warned, as the traditional “small but mine” mindset becomes increasingly obsolete. He urged industries to adopt economies of scale and global integration, underscoring that “being small now equates to becoming obsolete.”

An Economic Catalyst for Türkiye

Trade fairs like WIN EURASIA are more than industry events—they are economic powerhouses. According to Süreyya Ciliv, Chairman of the Board at Kuika & System Optima, such events provide immense value by connecting sector professionals, fostering innovation, and significantly contributing to the host city and country’s economy. Ciliv stated, “Hosting trade fairs in Türkiye means more citizens can access these global platforms, spurring local participation and economic growth.”

A Visionary Approach: Innovation Meets Sustainability

Belkıs Ertaşkın, Deputy General Manager of Hannover Fairs Turkey, outlined the fair’s vision for the future. WIN EURASIA 2025 will serve as more than a showcase—it will be a platform to discuss and shape the future of industries through innovation and sustainability. She described the event as “a hub for exploring cutting-edge technologies like AI, cloud computing, and building automation while focusing on adapting these innovations for industrial success.”

With specialized zones for interactive demonstrations and expert-led panels, the fair aims to provide stakeholders with actionable insights into the evolving dynamics of automation.

Keynote Panel: Readying Solutions for the Future

One of the highlights of the relaunch event was the panel “Scalability of Automation: How Ready Are Today’s Solutions for the Future?” Featuring industry leaders like:

Hakan Aydoğdu, Group CEO of Tezmaksan A.Ş.
N. Tanzer Zeytinoğlu, Global Technology Director of Hayat Kimya
Mustafa Karacan, Product Owner at Ford Otosan
Ceyhun Araz, Board Member at Norm Holding
Raşit Yücel Gür, Advanced Robotic Systems Manager at Beko Corporate
The panel explored the challenges and opportunities of scaling automation solutions to meet future demands.

Why Attend WIN EURASIA

For Visitors:

Discover Innovation: Gain first-hand insights into cutting-edge technologies shaping industrial futures.
Global Networking: Meet industry professionals, decision-makers, and experts from around the world.
Comprehensive Industry Coverage: Explore a 360-degree view of the manufacturing landscape.
Interactive Experiences: Engage with product capabilities through immersive demo areas.
Thought Leadership: Access conferences and seminars led by industry experts.

For Exhibitors:

Showcase Innovation: Position your brand as a leader in automation and technology.
Expand Your Network: Forge connections with potential partners and strategic stakeholders.
Targeted Market Reach: Access buyers from diverse sectors and expand your market share.
Hosted Buyer Program: Connect directly with key visitors from high-potential regions.

WIN EURASIA’s Role in Türkiye’s Industrial Ambitions

As the regional representative of HANNOVER MESSE, the world’s leading industrial trade fair, WIN EURASIA not only champions Türkiye’s manufacturing capabilities but also positions the country as a global hub for industrial transformation. With its focus on automation and collaboration, the event reflects Türkiye’s ambitions to lead in industrial innovation and sustainable development.

A New Era of Industrial Transformation

As WIN EURASIA 2025 opens its doors, it will undoubtedly set new benchmarks for the industry. From redefining automation to fostering global partnerships, the trade fair encapsulates the future of manufacturing. Its emphasis on sustainability and innovation ensures it remains not only relevant but also transformative in shaping the industrial landscape for years to come.