• July 16, 2024

Award for Best Immersive Work at the 77th Cannes Film Festival

 Award for Best Immersive Work at the 77th Cannes Film Festival

The 77th Festival de Cannes witnessed a landmark moment as the Jury of the Immersive Competition bestowed the prestigious prize for Best Immersive Work. Among the eight cutting-edge entries in virtual reality, augmented reality, video projection, and holography, one outstanding creation emerged victorious. The award was conferred upon “Colored,” an innovative piece.

The Immersive Competition made a splash at the Cannes Film Festival, debuting gripping works in a prestigious international film festival for the first time. The highly acclaimed award was given to the innovative work “Colorful” by Tania de Montaigne, Stéphane Foenkinos and Pierre-Alain Giraud.

Led by the esteemed French filmmaker and screenwriter, Marie Amachoukeli, the jury comprised luminaries such as the French writer, director, and producer Mathias Chelebourg, the American producer, writer, and director Vassiliki Khonsari, the Israeli filmmaker Uri Kranot, and the New Zealand and American filmmaker Raqi Syed.

Marking its inaugural year, the Immersive Competition drew over 3000 eager attendees, each seeking to immerse themselves in this burgeoning movement at the 77th Festival de Cannes.

The selected works—spanning titles like “En amour,” “Evolver,” “Human Violins: Prelude,” “Maya: the Birth of a Superhero,” “Noire,” “TELOS I,” “The Roaming,” and “Traversing the Mist”—explored a diverse array of technologies and techniques, redefining the landscape of storytelling.

“Through the Immersive Competition, the Festival de Cannes celebrates a new art form that builds upon the rich legacy of cinema. This initiative aligns with our mission to explore fresh narratives and experiences,” remarks Thierry Frémaux, General Delegate of the Festival de Cannes. “While this isn’t our first foray into immersive art—Alejandro González Iñárritu’s ‘Carne y Arena’ captivated audiences in 2017—we are proud to lead the way once again, championing immersive art within the festival through a selection of eight competitive works and an international jury.”

Elie Levasseur, Immersive Competition Project Director, echoes this sentiment, stating, “The Immersive Competition embodies the festival’s core ethos of embracing new stories with the latest tools available.”